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What makes a logo good?

Posted on December 28, 2016December 26, 2020 by Esther Chase

According to William Lidwell, author of Universal Principles of Design and The Science of Logo Design, a good logo will stimulate 4 cognitive events. It should: grab attention, elicit an emotional response, express multiple intentional meanings, and be memorable. Of the four cognitive events, the third—express multiple intentional meanings—is the first to tap into conscious … Continue reading What makes a logo good?

Posted in articles, designTagged esther chase, Featured, logo

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Blog Posts

  • My Decade of Impact through Nonprofit Board Service
  • What I Learned in 12 Years of Public Service
  • Best Books for Entrepreneurs
  • What makes a logo good?
  • What is good design?
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