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logo

What makes a logo good?

Posted on September 1, 2020February 1, 2026 by Esther Chase

A good logo will stimulate 4 cognitive events; attention, emotional response, intentional meanings, and memorability.

Posted in designTagged brand presentation, design, logo

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Esther Chase, Founder & Web Designer

Chase Digital Solutions

Email: hello@chasedigitalsolutions.com

Call: 855-231-2325

Text: 219-237-9177

Los Angeles, CA | Open for remote work

Welcome

Browse Services | Video Transcript
  • Home
  • About
    • Our Team
      • Esther Chase
        • Marketing Samples
        • Recent Resume
        • Testimonials
        • Training
      • H. Thomas Peachey
    • Giving Back
    • Website Design Portfolio
  • Blog
    • Subscribe
    • topic: design
    • topic: interviews
    • topic: marketing
    • topic: nonprofits
    • topic: suggested resources
    • Lite Bytes: Easy Reading
  • Contact
    • Environmental Policy
    • Privacy Policy
  • Services
    • Brand Development
    • Email Marketing
    • Search Engine Optimization
    • Social Media Management
    • Storytelling Photography
    • Website Design
  • Shop
    • eBooks

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Blog Articles

  • Celebrating Women Who Lead, Create, and Care
  • Green Business Network Certified
  • Rethinking Digital Brand Imagery
  • Grow a Quality Subscriber List
  • News from our Digital Garden
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