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logo

What makes a logo good?

Posted on September 1, 2020June 25, 2022 by Esther Chase
A woman sitting at a cafe holding a cup of coffee while she looks at her laptop screen.

A good logo will stimulate 4 cognitive events; it will grab attention, elicit an emotional response, express multiple intentional meanings, and be memorable.

Posted in articles, designTagged brand presentation, design, logo

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