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logo

What makes a logo good?

Posted on December 28, 2016March 8, 2021 by Esther Chase
A woman sitting at a cafe holding a cup of coffee while she looks at her laptop screen.

A good logo will stimulate 4 cognitive events; it will grab attention, elicit an emotional response, express multiple intentional meanings, and be memorable.

Posted in articles, designTagged esther chase, logo

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