design

What makes a logo good?

Posted on December 28, 2016December 26, 2020 by Esther Chase

According to William Lidwell, author of Universal Principles of Design and The Science of Logo Design, a good logo will stimulate 4 cognitive events. It should: grab attention, elicit an emotional response, express multiple intentional meanings, and be memorable. Of the four cognitive events, the third—express multiple intentional meanings—is the first to tap into conscious … Continue reading What makes a logo good?

What is good design?

Posted on February 16, 2016December 26, 2020 by Esther Chase

Good design might be hard to come by, but it's easier to understand after watching this Roman Mars talk about city flag design. Simple eye-catching designs tend to work best for visual identity and recognition, which I would posit is the purpose of a logo or a flag to begin with. I was also lucky … Continue reading What is good design?