About

I remember making my first websites back in college when it was cool to learn HTML and write everything from scratch. Before cloud-based was a well-used term, I completed visual projects as websites and turned them in via an email link.

That was more than 15 years ago, before professors ever thought of asking students to do projects online; now it’s the norm. Back then, having a website was just for big companies and hobbyists—but now, you can’t be in any business without one.

My first experience working with a nationally recognized brand was with the Y. In August 2015, I became the Marketing & Financial Development Director at the Pav YMCA in Berwyn, Illinois. It was a big leap forward in my career, and while I know I was the right person at the right time to take on the responsibility, I learned a lot about what makes a brand successful by doing the work.

From the values behind the visual design of the brand to the demonstration of those values in marketing, fundraising, and daily operations, I spent time and energy to understand the meaning of it, and to understand my role in the brand at the local level.

Video credit: Jeremy Lopez

When it comes to developing your online presence, I want to infuse it with reliable experience and common sense that comes from building relationships with a diverse audience. As well, I want to back it up with the knowledge and skills I’ve gained from continued education and professional hobbies that have made me the leader I am today.

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

—ANTOINE DE SAINT-EXUPÉRY