Working with Websites

I remember making my first websites back in college when it was cool to learn HTML and write everything from scratch. Before cloud-based was a well-used term, I completed visual projects as websites and turned them in via an email link.

That was 20 years ago, before professors ever thought of asking students to do projects online; now it’s the norm. Back then, having a website was just for big companies and hobbyists—but now, you can’t be in any business without one.

Working with Brands

My first experience working with a nationally recognized brand was with the Y. In August 2015, I became the Marketing & Financial Development Director at the Pav YMCA in Berwyn, Illinois. It was a big leap forward in my career, and while I know I was the right person at the right time to take on the responsibility, I learned a lot about what makes a brand successful by doing the work itself.

From the values behind the visual design of the brand to the demonstration of those values in marketing, fundraising, and daily operations, I spent time and energy to understand the meaning of it, and to understand my role in the brand at the local level.

Video credit: Jeremy Lopez

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

—Antoine de Saint-Exupéry

Working with You

When it comes to enhancing your online presence, I want to infuse it with experience and common sense that comes from building relationships with a diverse audience. As well, I want to back it up with the knowledge and skills I’ve gained from continued education and professional work that make me the leader I am today.