Esther Chase

Digital Marketing Strategist

Chase Digital Solutions | Self-Employed
Mar 2015 – Present

Simplicity is the key to great design. Whether it’s your online brand, your website, or the way you structure your workflow, we can make it a great experience. Chase Digital Solutions provides online marketing services to artists, freelancers, startups, and nonprofits.

• logo design and brand creation
• style management facilitation
• mobile-friendly web design
• expert web content writing
• effective search engine optimization
• digital and print advertising campaigns
• social media marketing campaigns
• e-newsletter marketing campaigns
• cloud-based office setup
• website and database integration
• online work process improvement
• nonprofit capacity building Expert

Directly | Freelance
Mar 2017 – Present

As an independent contractor, I happily answer support questions.

Board President

Literacy Volunteers of Western Cook County
2013 – 2019 | Forest Park & LaGrange, IL

Established as a 501(c)(3) nonprofit agency in 1987, Literacy Volunteers of Western Cook County provides free literacy education to adults through a network of trained volunteers in suburban Cook County and the Austin neighborhood of Chicago.

Donley Foundation Meeting 201805
Literacy Lines Newsletter 201706
Math Study Group 201505

• Approve decisions, commitments, and plans
• Formulate, review, and approve organizational budgets
• Evaluate progress toward financial and program goals
• Perform and teach secretarial and treasurer duties

• Design and implement an intentional fundraising plan
• Use our Bloomerang platform to understand trends
• Obtain operational and program grants
• Raise at least $10,000 in unrestricted revenue each year
• Cultivate donor relationships to retain and grow gifts
• Facilitate board involvement in relationship building
• From 2013-2017, raised $348,543, as follows:
• $178,815 in contributions, $169,728 in volunteer hours

• Embrace change and build a sense of urgency
• Manage a $30,000 annual budget
• Manage 3 micro-time employees and 30+ volunteers
• Continuously monitor and prune administrative costs
• Use volunteer resources to develop new initiatives
• Foster partnerships with local libraries
• Implement a cloud-based office and 3 co-working spaces

• Create and disseminate an organizational e-newsletter
• Plan and schedule promotional social media messages
• Manage digital communications systems
• Build and manage the LVWCC website

Development Director

Ephrata Public Library
2018 | Ephrata, PA

The Ephrata Public Library is a physical and virtual community center with a mission to provide resources and promote opportunities for everyone seeking to improve, change, enrich, and enjoy their lives. Operating as a 501(c)(3) nonprofit, the Library offers free access to information reflecting differing viewpoints in order to support an open and democratic society.

• Develop awareness of the Library’s mission
• Promote its value as a social change-agent
• Sustain partnerships within the community
• Develop and implement an annual fundraising plan
• Write grants, execute contracts, and compile reports
• Secure ongoing financial support
• Oversee a multi-phase capital improvement project
• Oversee the operation of a used bookstore
• Oversee special events and ensure promotional reach
• Collaborate with local nonprofits to share events
• Manage a full-time development coordinator
• Manage a part-time custodian

Marketing & Development Director

2015 – 2017 | Berwyn, IL

Formed in 1970, the Pav YMCA is a member-based 501(c)(3) nonprofit with the mission to put Christian principles into practice through programs that build a healthy spirit, mind, and body for all. YMCAs are for people of all faiths, races, ages, incomes, and abilities.

As Director of Marketing, I actively promoted YMCA membership and programs, led member recruitment, supported member retention, led strategic marketing campaigns, implemented The Y™ brand, and employed the For a better us.™ nationwide campaign.

As Director of Financial Development, I produced engaging fundraising campaigns with a focus on annual fund strategy. Between both roles, I managed a $50,000 annual budget.

FY18 Accomplishments:
• Secured a $100,000 grant for operations and capital
• Assisted in the stewardship of a $15,000 major gift
• Supported a team to improve fundraising results over 3 event cycles

FY17 Marketing Accomplishments:
• Implemented a digital promotion monitor in our lobby
• Implemented a new brand-aligning website
• Created a donor portal via Classy at
• Created an events blog at
• Passed the 2016 Y-USA brand re-certification
• Worked with our Finance Director to save $30,000/yr. by printing in-house
• Revamped the department budget

FY17 Development Accomplishments:
• Secured a $10,000 marketing grant
• Secured a $3,000 grant from Y-USA for swim lessons
• Reinstated $2,000 in annual local foundation funding
• Created a “Where the Money Goes” info-graphic
• Implemented a peer-to-peer and crowdfunding platform

Success! Maria passed her GED® tests. 201910