What are social media?
Social media are digital spaces for creating and sharing information, ideas, and interests, often with the purposes of self-expression, communication, and commerce.—adapted from Wikipedia
As a service, social media management is the strategic facilitation of branded communications to promote ideas, products, and services.
Aspirations and Expectations
Social media is powerful. We are what we share.
Our innate desire for expression, acceptance, and influence fuels our social interactions. It is natural to be curious about followers and likes; it’s a reflection of how we regard social status. Even though followers and likes are readily visible, we must remember they are not the truest measure of success, value, or meaning.
For example, a business with 30 followers may have 5 regular clients who generate ongoing revenue that supports 3 employees. Having more followers and likes may not tangibly impact their bottom line. As such, growth in their social media presence may not be the highest priority, although it can foster credibility that carries weight in professional relationships. Keeping in touch with clients through social media—and learning what is most important to them—may be the best use of time and resources for a business like this.
That’s why setting SMART goals is so important. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. Careful planning increases the likelihood of satisfaction with your social media strategy and its outcomes. Along the way, we can help you focus on what matters most for the vitality of your endeavor.
Visualizing your Social Footprint
Social media is visual, so it makes sense to imagine how you want your social media to look and what you want it to do. Our designs and writing can fit your existing brand, create a fresh new experience, start from scratch with a re-brand, or anything in between.
With our help, your communications will:
If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong. —Germany Kent
Bringing it Together
Social media management is collaborative; we become members of your marketing team, which begins with you as its first member and leader. Together, we will create a workflow in which you actively contribute to your marketing content while we fill in the gaps and keep you on track to meet your goals.
It’s essential to invest a consistent amount of time and energy—mostly sharing knowledge and wisdom from your field that we couldn’t possibly replicate. We use a combination of online meetings and document sharing to make generating your content as seamless as possible. As you go about your regular work, it will become second nature to share your ideas with us so we can maximize them for the best impact.
A Final Thought on Social Media Management
The more you bring to your social media experience, the more satisfied you will be with it.—Esther Chase