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Learn the marketing basics that will make your brand, product, or service stand out among the rest.

How sophisticated should my website be?

A great website is a union between form and function—an equal emphasis on visual design and user experience.

How to Find Your Advertising Sweet Spot

It takes time to find the right mix of promotional formats that will achieve your goals.

How I Made Impact through Nonprofit Board Service

If it hadn’t been for a group of active young professionals in Erie, Pennsylvania, I might not have built my first career in nonprofits.

What I Learned in 12 Years of Public Service

Interacting with the people I helped was truly rewarding, and I wish I could tell you that I loved every minute of the decade I served, but I can’t.

Best Books for Entrepreneurs

We are multi-dimensional people. What we learn and do in one area of life can enhance what we accomplish in others.

What makes a logo good?

A good logo will stimulate 4 cognitive events; it will grab attention, elicit an emotional response, express multiple intentional meanings, and be memorable.