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brand presentation

How sophisticated should my website be?

Posted on February 24, 2021June 20, 2022 by Esther Chase

A great website is a union between form and function—an equal emphasis on visual design and user experience.

Posted in articles, design, marketingTagged brand presentation, form, function, user experience, website budget, website cost, website design, website platform, websites

What makes a logo good?

Posted on September 1, 2020June 25, 2022 by Esther Chase
A woman sitting at a cafe holding a cup of coffee while she looks at her laptop screen.

A good logo will stimulate 4 cognitive events; it will grab attention, elicit an emotional response, express multiple intentional meanings, and be memorable.

Posted in articles, designTagged brand presentation, design, logo

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Blog Articles

  • How sophisticated should my website be?
  • How to Find Your Advertising Sweet Spot
  • How I Made Impact through Nonprofit Board Service
  • What I Learned in 12 Years of Public Service
  • Best Books for Entrepreneurs
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