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articles

How sophisticated should my website be?

Posted on February 24, 2021January 23, 2022 by Esther Chase

A great website is a union between form and function—an equal emphasis on visual design and user experience.

Posted in articles, design, marketingTagged brand presentation, form, function, user experience, website budget, website cost, website design, website platform, websites

How to Find Your Advertising Sweet Spot

Posted on February 17, 2021March 26, 2022 by Esther Chase

It takes time to find the right mix of promotional formats that will achieve your goals.

Posted in articles, marketingTagged advertising, budget, community, credibility, digital first, influence, paid ads, promotion, relationships, trustworthy

How I Made Impact through Nonprofit Board Service

Posted on October 18, 2020January 24, 2022 by Esther Chase

If it hadn't been for a group of active young professionals in Erie, Pennsylvania, I might not have built my first career in nonprofits.

Posted in articles, nonprofitsTagged board service, esther chase, fundraising, public service, volunteering

What I Learned in 12 Years of Public Service

Posted on October 5, 2020November 13, 2021 by Esther Chase

Interacting with the people I helped was truly rewarding, and I wish I could tell you that I loved every minute of the decade I served, but I can't.

Posted in articles, nonprofitsTagged board service, esther chase, public service, volunteering

Best Books for Entrepreneurs

Posted on September 3, 2020November 14, 2021 by Esther Chase

We are multi-dimensional people. What we learn and do in one area of life can enhance what we accomplish in others.

Posted in articles, suggested resourcesTagged art, books, business, fundraising, how-to, inspiration, leadership, marketing, motivation, nonprofits, women

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Blog Posts

  • How sophisticated should my website be?
  • How to Find Your Advertising Sweet Spot
  • How I Made Impact through Nonprofit Board Service
  • What I Learned in 12 Years of Public Service
  • Best Books for Entrepreneurs
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