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esther chase

How to Find Your Advertising Sweet Spot

Posted on February 17, 2021February 27, 2021 by Esther Chase

It takes time to find the right mix of promotional formats that will achieve your goals.

Posted in articles, marketingTagged advertising, budget, community, credibility, digital first, esther chase, influence, paid ads, promotion, relationships, trustworthy

My Decade of Impact through Nonprofit Board Service

Posted on October 18, 2020March 23, 2021 by Esther Chase

If it hadn't been for a group of active young professionals in Erie, Pennsylvania, I might not have built my first career in nonprofits.

Posted in articles, nonprofitsTagged board service, esther chase, fundraising, public service, volunteering

What I Learned in 12 Years of Public Service

Posted on October 5, 2020March 23, 2021 by Esther Chase

Interacting with the people I helped was truly rewarding, and I wish I could tell you that I loved every minute of the decade I served, but I can't.

Posted in articles, nonprofitsTagged board service, esther chase, public service, volunteering

Best Books for Entrepreneurs

Posted on September 3, 2020March 23, 2021 by Esther Chase

We are multi-dimensional people. What we learn and do in one area of life can enhance what we accomplish in others.

Posted in articles, suggested resourcesTagged art, books, business, esther chase, fundraising, how-to, inspiration, leadership, marketing, motivation, nonprofits, women

What makes a logo good?

Posted on December 28, 2016March 8, 2021 by Esther Chase

A good logo will stimulate 4 cognitive events; it will grab attention, elicit an emotional response, express multiple intentional meanings, and be memorable.

Posted in articles, designTagged esther chase, logo

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  • How sophisticated should my website be?
  • How to Find Your Advertising Sweet Spot
  • My Decade of Impact through Nonprofit Board Service
  • What I Learned in 12 Years of Public Service
  • Best Books for Entrepreneurs
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