Sierra Club Water Sentinels

Sierra Club’s Water Sentinels educate the public, train volunteers, and lobby for protective standards and regulations at every level.

As a volunteer, I support the National Water Sentinels leadership team with graphic design and updates to their Drupal website.

Website Updates

One aspect of our work that I am proud of is the addition of a sub-menu structure and dedicated subcommittee pages to an existing website.

From the landing page, we created new content and gave it a new structure:

  • Water Sentinels
    • About Our Work
    • Water Affordability
    • Water Quality Monitoring
    • Western Waters
    • Get Involved
    • Resources

The addition of the sub-menu to the landing page conveys the degree to which our team is organized for a clear purpose. Each subcommittee has its own explanation of problems, solutions, a vision, and a mission pertaining to their selected focus. The new menu system allows a viewer to quickly scan team activities so they can find volunteer work that interests them.

A new phase of the project included moving their website content to a new Grassroots Network framework within the website, as well as the creation of a blog to archive newsletters.


Another aspect I am proud to share is the first edition of the Water Sentinels newsletter.

This project was organized by a committee of the leadership team. Along with another marketing volunteer, we created a content submission form and invited members of the Water Sentinels to contribute their activist stories.

We had a handful of choices for platforms to create and send the e-newsletter. In the end, we opted to use a Google Site for the visual layout and we used the existing Sierra Club’s Salesforce email marketing platform to share a letter of introduction and the link to read the e-newsletter. It was sent to roughly 400 email subscribers.

I designed the visual formatting from scratch and included some of my western waters nature photos from cross-country train trips. Our other volunteer compiled, edited, and prepared the narrative content that I inserted to the visual design.

Click the banner to see our first edition as a Google Site, and then take a look at the newsletter’s permanent home on our Drupal website as a blog.