According to William Lidwell, author of Universal Principles of Design and The Science of Logo Design, a good logo will stimulate 4 cognitive events. It should: grab attention, elicit an emotional response, express multiple intentional meanings, and be memorable. Of the four cognitive events, the third—express multiple intentional meanings—is the first to tap into conscious … Continue reading What makes a logo good?
Good design might be hard to come by, but it's easier to understand after watching this Roman Mars talk about city flag design. Simple eye-catching designs tend to work best for visual identity and recognition, which I would posit is the purpose of a logo or a flag to begin with. I was also lucky … Continue reading What is good design?